Monthly Archives: December 2013

The Best of 2013

As our first full year in business comes to a close, we’re looking back and celebrating the victories, learning from the challenges and gearing up to do it even better in 2014. Since these last few weeks are a great time for reflection, here’s a look back at our most popular posts from 2013. See you all in 2014!!

Bullets Are Killing Your Presentation

Presentation_Design_Bullet
One of the cardinal sins of presenting is also one of the most (mis)used presentation strategies. Say it with me now, “Bullet Note Script.”

We’ve all suffered through one of these – the presenter has somehow confused the purpose of his slides and that of his notecards, and suddenly we are forced to read the exact words coming out of his mouth. This sensory stereo effect causes glossy eyes and wandering thoughts.

But why? Shouldn’t giving the audience the same information in as many ways as possible maximize their retention?  <Read More>

The Rule Of Thirds

Rule of Thirds | Slide Compostion
Great presentation design is a balance between art and science. Too often, in the rush to fill the screen with facts and figures, we forget to view the slide for what it is, a blank canvas.

Since the time of the Renaissance, artists have experimented with ways to make their works more visually striking. Fundamental compositional design is just as important as the information that fills the screen. Taking composition into consideration produces more sophisticated, fresh slides…. <Read More>

Infographic: Visual Communication

Infographic

Happy New Year!

Simplify Your Presentation

VisualSugar, Presentation Design Services, Custom Slides, PowerPoint
When is the topic of simplification more salient than during this season, as we all scramble around to get organized for the holidays and dawning of a new year? With  the constant conflicting demands of stressful professional lives and hectic personal obligations, it can be easy to forget to step back, breathe in and simplify.

Simplification not only soothes our souls, but also our minds. Our brains are drawn to information presented in a simple and straightforward way: Simple information rises above the noise. Organizing information primes it for easy consumption, but the further step of simplification can make information even easier to recall. When presenting make sure to use understandable and simple communication. When presenting data, refine and reduce the information on the slide.

Simplifying Language

The key to an understandable presentation is understandable language. When writing a script, be sure that the writing reflects normal speaking styles. Use small words, direct sentences and the active voice. Even when presenting to an educated or specialized audience, using large words, jargon or complex sentences decreases the rate of comprehension. The audience may still be processing the last point as new information is presented.

When sending out a presentation that the audience will read on their own, remember that most Americans read at a 7th or 8th grade level. (source)  Microsoft Word has a built in readability tool, based on Flesch-Kincaid readability tests, that grades copy as it’s written. Shoot for reading ease of 70% or higher.

Simplifying Data

It is always tempting to include the “full picture” when displaying data. Complex concepts often mean charts with two vertical axes, annotations or multiple data sets. Put a data display visual to the test by asking, What is the ONE point of this slide? If the answer has an “and” or “unless” in it, your data is too complicated and should be broken onto two slides (or built in with animation). And of course, always make sure to use the best format for your data.

In our busy world of constant information exchange, a simplified presentation is a breath of fresh air. Rise above the din by, simplifying your language and data. Always live by the “One point per slide” rule and extend it to your sentences. Straightforward information in bite size chunks has the best chance of being heard, understood and remembered.

“Our life is frittered away by detail. Simplify, simplify.”
― Henry David Thoreau

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