Tag Archives: Corporate communication

Warby Parker: A Year In Pictures

Last post, we looked at Facebook’s investment in culturally-geared visual communication: a “secret” internal department charged with creating visually powerful cultural propaganda pieces. But will we see visual communication reach beyond internal messaging into the dry and conservative world of public-facing corporate communication?

Via a good friend of mine in the advertising industry, I came across this shining example of where we can only hope that we are headed:

Visually Stimulating Annual Report

Warby Parker 2013 Annual Report

This is Warby Parker’s 2013 Annual Report which takes corporate storytelling to new heights. Instead of the usual packet of mind-numbingly dense pages of text and numbers, Warby Parker chose to release a more human and relatable look back at 2013. The interactive calendar format contains anecdotal stories of corporate events, company milestones, fun cultural facts illustrated with informational design and, most importantly, lots and lots of  imagery.

This unique piece invites the public inside, giving us an intimate view of Warby Parker and its doings uncommon in the corporate world. Perhaps it’s an extension of the trend towards open and interactive communication that social media has fostered. Or perhaps it’s the continuation of the infographic trend: incorporating informational design into interest-peaking marketing pieces. Perhaps a little of both. Either way, we can hope to see more of these visually interesting and intimate pieces from the traditionally closed ranks of large companies. We’re all for it!

Head over to SlideRabbit.com to learn more about our informational design services. 

Facebook’s Analog Research Lab Embraces Visual Communication

High on our wish list is increased use of visual communication in the corporate sphere, both in internal and external messaging. We’ve previously discussed the engagement, persuasion and information retention benefits of visual communication, but even some of the more tech forward companies are woefully behind in harnessing the power of visual communication.

Just roll on over to Google’s Our Culture page to see what we mean. Sure, there are some photos of Googlers at work or in their home cities, OK. So we see you are global and there are real humans in your offices, just like any other international company. But what makes you tick? What is your collective passion? Who ARE you, Google?

Taking a different, more exciting approach is our other internet overlord, Facebook. Facebook quietly houses an old-school propaganda department that designs and produces culture-focused posters, banners and pamphlets. The pieces produced by the Analog Research Lab are geared toward employees and communicate the Facebook culture and vision with lots of imagery and very few words. We recently got our hands on an internal piece produced by the lab.

Here are some images from the booklet:
facebook_communication_visualsugar_presentation_design_custom_slides_0114

Of course, we’re comparing internal to external messaging here, but based on recent Google leaks, it seems that their internal communication is also falling short in the visual arena.

Whether the idea of internal propaganda gives you the heebie-jeebies or not, Facebook’s use of visual communication is inspiring. We hope more companies follow suit in both their internal communications and their external positioning.

Check out our Corporate Communications page for some suggestions on incorporating visuals into your corporate messaging.